Youcalc: On-Demand Analytics Without Stored Data
Customer Experience Matrix
AUGUST 3, 2009
Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.
QlikView 9.0 Reaches for Broader Business Intelligence Market
Customer Experience Matrix
JUNE 10, 2009
More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. The goal is to make it easier for users to try the system on their own – a continuation of the company's long-standing "seeing is believing" strategy. And once they’re in place, it’s hard to get a company to switch.
Google: Of Employee Happiness and the Future of Marketing
FEBRUARY 14, 2013
Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.
Marketing Resources for 2016: Old School meets New Cool
grow - Practical Marketing Solutions
SEPTEMBER 23, 2015
A few books to read if you haven’t already: The Cluetrain Manifesto - the 10th anniversary edition came out in 2009, yet this book remains hyper-relevant in today’s social media focused world of marketing. Now, there’s no need to rely on the Amazon store when you can instead upload your PDF directly to Gumroad or Payhip and start selling right away! Blogs. Podcasts.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Sarah Worsham ( @sazbean ). June 7, 2010. Topics.