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| | CUSTOMER EXPERIENCE MATRIX
JUNE 10, 2009 QlikView 9.0 Reaches for Broader Business Intelligence Market
More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. The goal is to make it easier for users to try the system on their own – a continuation of the company's long-standing "seeing is believing" strategy. And once they’re in place, it’s hard to get a company to switch.
| | INSIGHTIQ BLOG
NOVEMBER 17, 2010 Online Analytics in Action: Footprints in the dark
Learn more about industry trends, gain insight into recent client successes, get up to date on company happenings and get to know us — and our opinions — even better. As someone in the business of helping companies create and maintain customer relationships, I sometimes feel guilty when I use the old, “Do you know who I am? Why does Web Analytics give Marketers fits?
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| | E-STORM
MARCH 16, 2010 The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm.
Small steps and applied analytics under this mindset begin to break down silos that traditionally exist between web analysts, direct marketers, and brand advertisers. In the example below (click it for a larger version), Akin communicates a wealth of information to the reader in one fell swoop: which channels drive which actions in the customer buying cycle at a hypothetical company.
| | DIGITAL B2B MARKETING
JULY 6, 2011 Give Us Freedom! Lessons for Corporate America
These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. In America, we relish our freedom. Your Turn.
| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 5 Proven Strategies for B2B Social Media Marketing
Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.
| | WEBBIQUITY
JULY 26, 2010 19 New Featured Sources on the B2B Marketing Zone
SazBean ( Social Network Analytics Measurement Social Media ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Sarah Worsham ( @sazbean ). June 7, 2010. Topics.
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DELICIOUS B2BMARKETING 90 Tips to Make Your Blog Rock
| TUESDAY, JANUARY 4, 2011
This post started with an article earlier this year on “ 30 Tips To Make Your Companies
Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company
blogs and personal blogs for ideas 10. Be yourself even if it is a company
blog. Make the blog easy to find on your company
’s web page with a large bannner or button 30. Then distribute the ebook on the Amazon
Kindle Store and Apple iBookStore. 90 Tips To Make Your Blog Rock 1. be authentic. MORE >>
SYNECORE Google: Of Employee Happiness and the Future of Marketing
| THURSDAY, FEBRUARY 14, 2013
Given the company
’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company
to work for, leaving tech rivals Apple, Facebook, Amazon
, and Microsoft in the dust. This data even helps determine the company
’s Googlegeist – Google’s very own happiness metric (No, I didn’t make this up).¹. MEASURING HAPPINESS ONE BIT AT A TIME. It worked. MORE >>
DELICIOUS B2BMARKETING 5 Proven Strategies for B2B Social Media Marketing
| THURSDAY, NOVEMBER 4, 2010
Increased spending on online marketing is driving companies
to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company
has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies
, to run their New York campaign. MORE >>
E-STORM Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
| FRIDAY, FEBRUARY 25, 2011
Today, most medium/large companies
are still taking this approach and missing a huge opportunity to leverage thousands-even-millions, of potential customers and drive them to the shopping cart. While the Usography survey highlights what many companies
are doing right in social commerce, there are definitely more robust tools and options in the social commerce platform market that brands should be testing – to drive real revenues not just boost brand awareness. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not! MORE >>
ENGAGE 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
| TUESDAY, MAY 7, 2013
Get someone outside your company
to tell your story. Fun fact: Amazon
actually patented their #OneClick shopping system. whatsnextdc @ katrinaklier : In 2009
only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. Always interesting as a millennial to hear how brands are marketing to my generation & how analytics
play into great campaigns #whatsnextdc. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. MORE >>
- The 4 C's of Akin Arikan's “Multichannel Marketing” E-STORM | TUESDAY, MARCH 16, 2010
- Youcalc: On-Demand Analytics Without Stored Data CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 3, 2009
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