Youcalc: On-Demand Analytics Without Stored Data
Customer Experience Matrix
AUGUST 3, 2009
Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.
QlikView 9.0 Reaches for Broader Business Intelligence Market
Customer Experience Matrix
JUNE 10, 2009
More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of course, they still have to purchase a QlikView license.) No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. The goal is to make it easier for users to try the system on their own – a continuation of the company's long-standing "seeing is believing" strategy.
Google: Of Employee Happiness and the Future of Marketing
FEBRUARY 14, 2013
Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.
Give Us Freedom! Lessons for Corporate America
Digital B2B Marketing
JULY 6, 2011
These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. In America, we relish our freedom. Your Turn.
Marketing Resources for 2016: Old School meets New Cool
grow - Practical Marketing Solutions
SEPTEMBER 23, 2015
Books. A few books to read if you haven’t already: The Cluetrain Manifesto - the 10th anniversary edition came out in 2009, yet this book remains hyper-relevant in today’s social media focused world of marketing. Now, there’s no need to rely on the Amazon store when you can instead upload your PDF directly to Gumroad or Payhip and start selling right away! Blogs.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Sarah Worsham ( @sazbean ). June 7, 2010. Topics.