| |  2009 + Aggregator + Eloqua + Vtrenz | 3 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Yesterday the final answer trickled in. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. But getting back to our category, we are often compared against Eloqua and Manticore. Interest changes: Know the increase or decrease of visits representing the changes in interest by company (visit data get aggregated by company too) from a visual graph. I’m sure I forgot a few. Among other stuff. | | | | | |
| DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. 1.Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS. Here’s the problem. | |
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