How Demand Generation Systems Handle Company Data: Diving into the Details
Customer Experience Matrix
FEBRUARY 13, 2009
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Yesterday the final answer trickled in.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. But getting back to our category, we are often compared against Eloqua and Manticore. b)Interest changes: Know the increase or decrease of visits representing the changes in interest by company (visit data get aggregated by company too) from a visual graph. I’m sure I forgot a few. Among other stuff.
B2B Lead Management Market Heats Up
JULY 31, 2009