How Demand Generation Systems Handle Company Data: Diving into the Details
Customer Experience Matrix
FEBRUARY 13, 2009
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. Question Eloqua Manticore Technology Market2 Lead Marketo Vtrenz Market bright Neolane Is there a distinct company table linked in a one-to-many relationship with individual records? Eloqua volunteered that they couldn’t do this, which I appreciated. This turns out not to be the case.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. But getting back to our category, we are often compared against Eloqua and Manticore. Interest changes: Know the increase or decrease of visits representing the changes in interest by company (visit data get aggregated by company too) from a visual graph. Feel free to chime in if I did. Alive and Kicking!
B2B Lead Management Market Heats Up
JULY 31, 2009