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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Think AdWords isn’t important? Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The most popular type of content: white papers, read by 88% of buyers.