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Programmatic Advertising Glossary & Brief History

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). And it only grows more complex.

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. Better quality data, informs marketing decisions and leads to better marketing results. Paid advertising on AdWords , Facebook, Bing and LinkedIn (to name a few), is big money. History of Blockchain.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.