Remove 2009 Remove Adwords Remove Buying Cycle Remove Relevance
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How to do Lead Nurturing Right

Webbiquity

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant.&# ( Scott Albro ). Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. See also her recent blog post Five B2B Marketing Surprises From 2009.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Second, 81% of searches on Bing result in a click, versus just 66% on Google (Bing results are more relevant?).