ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Ambal's Amusings
SEPTEMBER 17, 2009
B2B Lead Generation Benchmark Study 2009. Connect with your customers through a case study. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. In B2B, this marketing tactic is a case study. By Joe Pulizzi and Newt Barrett. MarketingSherpa.
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