What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
Customer Lifetime Value (CLV) Benchmarks. For example, did you know that Facebook turned profitable in 2009? This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against?
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