Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003. AdSense quickly became synonymous with spam and ad fraud. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). At this time, ads were first-come, first-served (literally). And the seed was planted.
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