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Why brands keep emailing you to ask how you feel about them

The Customer

Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” the brands seem to plead with increasing frequency. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box). Brand emails can be controversial.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.