2009 ActiveConversion Blog Content iHance 
Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.
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