My List of Demand Generation Vendors, and Who They Sell To
Customer Experience Matrix
NOVEMBER 18, 2009
also promised a blog post on the topic. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management. Here it is. I'll be flying cross country to attend, so you could too.)
Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
Modern B2B Marketing
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email. Content is King. Enforce consistent messaging.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. Feel free to chime in if I did.
B2B Lead Management Market Heats Up
JULY 31, 2009
But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! Here’s the problem.