acquisition 2009 Database Marketing Digg Tagging 
Online Marketing Institute
JULY 31, 2009
I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Alive and Kicking! All rights reserved.
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