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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

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If I want to sell to hospitals by the largest bed count , there are 454 and it may be worth some extra effort to apply ABM to these. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. Click to start video at this point — I ask Carlos for his advice on what marketing and sales should be looking at to achieve greater success in 2013, and he talks about two priorities.

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