Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. It's P2P and ONLY “personal&# brands exist in my Twitter stream. For that matter, you and I are brands.
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