2008 Narrowcasting Tools Traffic 
Customer Experience Matrix
SEPTEMBER 9, 2009
But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen. database marketing, or, more poetically, narrowcasting. This is characterized by use of search engines to drive traffic to Web sites.
Single Grain
DECEMBER 6, 2019
According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Increased traffic to your web page. 9 Effective SEO Techniques to Drive Organic Traffic in 2019.
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