ClickInsights: How can B2B marketers use content effectively for demand generation?
Ambal's Amusings
AUGUST 27, 2009
Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences. Note that – use stories that are relevant to our audiences, not us. Ardath Albee.
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