Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Additional reports show word clouds with themes, which can be derived from keywords or more advanced semantic analysis.
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