2008 Intent Data Process Purchase 
Strategic-IC
MARCH 24, 2020
In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. While some clients may not be in a position to purchase from you right now, you can build invaluable relationships with them (and provide important value to them).
Heinz Marketing
FEBRUARY 8, 2021
And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. That asymmetry, I think, ultimately leads buyers to really have fear and other kind of… Negative emotions dominate the B2B buying process. You have to know what you’re trying to do.
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