Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Laura Fitton. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Laura Fitton. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing - Junta 42 , November 4, 2010 I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. This is up from 16% in 2008. Inbound Marketing (98). Salesforce.com (26). The Science of Social Media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40