Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Make sure there are well-established guidelines for employees to participate in social networks. It is not about you: Shift the focus from you to them. Copyright © 2010 Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Laura Fitton. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Laura Fitton. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 1, 2015

Every publication that accepts contributed content has some kind of guidelines for what they’ll take, and most follow the same best practices content marketers do. Do PR and content marketing compete? Content and inbound marketing evolved at a time when PR was evolving, too.

PR 28

PR Top of Funnel Content Marketing Planning 28