Remove 2008 Remove Gartner Remove POS Remove Privacy
article thumbnail

In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. The constantly-updated system makes customer information available to associates – in-store or online – via mobile phones or point-of-sales (POS) systems.