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Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Engagio

NOVEMBER 11, 2020

One that unifies top-of-the-funnel digital tactics AND middle- and bottom-of-the-funnel orchestrated actions. Deliver personalized marketing messages and campaigns, orchestrating interactions across advertising, website, sales touches, and more. We can no longer rely on trade shows and events to create awareness and pipeline.

DemandBase 62
DemandBase Account Based Marketing ABM Sales Management 62
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Marketo (37).

B2B Marketing 40
B2B Marketing Enterprise Management Planning Work Management 40
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