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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Once there, make sure your content fulfills their search queries and encourages them to engage with you further. How can you accomplish all that? Copyright © 2010 Tiecas, Inc.

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Humans of Marketing: Cameron Muir

Conductor

During the 2008 downturn, it really suffered. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. I’m from Newport, Rhode Island, and Rhode Island is a very small state that also has a very localized economy.