Heinz Marketing
FEBRUARY 8, 2021
The ABM platform, or the ABX platform category feels a lot like marketing automation did circa 2008, 2009, where it’s finally getting to the point where there’s an understanding of what are the capabilities that are needed, and there’s a relatively small, finite set of key players that you need to look at.
Metadata
APRIL 22, 2021
Before that, I found a company called Insightera which is about website personalization. Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. It’s about product experience management. That company got acquired by Marketo.
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Metadata
APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. It’s about product experience management. That company got acquired by Marketo.
Metadata
APRIL 8, 2021
Before that, I found a company called Insightera which is about website personalization. Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. It’s about product experience management. That company got acquired by Marketo.
Single Grain
DECEMBER 6, 2019
Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.
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