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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Research from 2008 indicates that people only read about 20% of the text on an average web page. Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular. Statistics bear this out. Measure Everything.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Yes—sort of.