A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?
Convert
APRIL 18, 2022
So you’d do a thorough review of the key experiment parameters like sample size, conversions, statistical significance, power, and more. Kraus posits that statistical significance is rarely possible for pricing and that A/B testing is relative, not absolute. Use the concept of price elasticity like Apple does with its iPhone models.
52 
Let's personalize your content