SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Marketing, sales, and customer success teams have to evolve. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Kristin Hillery.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Marketing, sales, and customer success teams have to evolve. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

APRIL 18, 2022

The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) is designed to prevent unfair practices such as withholding information, invoking FOMO, and aggressive practices that don’t allow consumers to make an informed purchase decision. What does it mean for you? 87% of people strongly objected to personalized pricing.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52