2008, Display, Online Lead Generation and PPC

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). However, creating and delivering social content is a big challenge for many B2Bs.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. billion by 2014.

Paid Content

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B2B Marketing Zone

Converting B2B Leads Through Social Content: 3 Keys to Success

Best Social Media Stats, Facts and Marketing Research of 2010

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