Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It’s pulled out. It’s right there for you in search or chat.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. This white paper aims to change that perception of them. All Rights Reserved.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48