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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. Post a Comment Search About the Author Howard J.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Its in this phase that interaction with the organizations sales team becomes paramount. At Strategic, we view community, conversation and awareness as merely the starting point.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Brian Carroll's book Lead Generation for the Complex Sale.