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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Alex Hisaka. alexhisaka. Marissa Mayer. marissamayer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Alex Hisaka. alexhisaka. Marissa Mayer. marissamayer.