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What marketers need to know about managing social media through an economic downturn

Sprout Social

The channel moves quickly, and marketers need to stay agile to move alongside it. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Excellent post.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. With the invention of the World Wide Web in 1990, the internet opened up multi-directional communication channels and embraced collaboration. 3) Citizen Journalism. 7) Social Networks.