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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction. data sources.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. I have hundreds of stories like this. Not personality.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. As you know, those days are long gone.