Remove 2008 Remove Demo Remove Media Plans Remove Paper
article thumbnail

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

A white paper would fit the bill nicely here. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. This white paper aims to change that perception of them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? All Rights Reserved.

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them. All Rights Reserved.

Rules 60
article thumbnail

The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.