How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
It is relegated to the bottom of the totem pole of deliverables. Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. I mean dig deeper than just the demographics like company size, job title, SIC code etc.
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