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The Future of B2B is Changing. Are You Ready?

Engagio

Is that level of interest trending up, showing early stages of purchase intent? response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. The overall average CTR for paid search ads was 0.91%.