2008 CTR Multi-Channel Purchase Intent 
Engagio
OCTOBER 13, 2020
In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. Is that level of interest trending up, showing early stages of purchase intent? CHANGE #6: Orchestrate Plays Across Channels. Are they a customer?
Webbiquity
SEPTEMBER 8, 2010
According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. based (86%) companies. 69% of U.S. Content Marketing.
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