Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Vidyard

MAY 13, 2020

Generate leads for direct sales or follow-up? Actively manage it: Hide, add, and edit videos to create an engaging experience. It’ll add black bars to the sides so there’s no white space, a process known as pillarboxing. Consumers found the model so intriguing that sales skyrocketed and the ad ran uninterrupted for 40 years.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Generate leads for direct sales or follow-up? Actively manage it: Hide, add, and edit videos to create an engaging experience. It’ll add black bars to the sides so there’s no white space, a process known as pillarboxing. Consumers found the model so intriguing that sales skyrocketed and the ad ran uninterrupted for 40 years.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65