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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are also tons of ways to reduce your cost-per-click (CPC). Keep your landing pages relevant to your ads. We’re going to set a weekly rule that will increase our max CPC (cost-per-click) bids by 15% for keywords with more than 50 conversions and a cost per conversion of less than $10. It’s Targeted.