Remove 2008 Remove Correlation Remove Forrester Remove Urgency Marketing
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B2B Category Creators Episode 9 Transcript

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Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. So marketing was just ripe to be disrupted back then.

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B2B Category Creators Episode 8 Transcript

Metadata

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. So marketing was just ripe to be disrupted back then.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. So marketing was just ripe to be disrupted back then.