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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . .

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Sonja Jacob.

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A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

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The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) is designed to prevent unfair practices such as withholding information, invoking FOMO, and aggressive practices that don’t allow consumers to make an informed purchase decision. RJ Metrics pricing page A/B tests boosted conversions by 310%. Average User Rating.

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