2008 Content Forrester VALS 
The ROI Guy
FEBRUARY 4, 2009
IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.
Convince & Convert
JULY 28, 2010
Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.
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