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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Lead Generation. 2008 FOLIO Award Winners. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Registration-related Products. Audience Development. CMS Insights.

B to B 40
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. Registration-related Products. Audience Development. Assn/Non-Profit. B2B: Business Media.