Lead Qualification: Webinar marketing strategy boosts conversion 500%
markempa
APRIL 14, 2014
“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. MarketingSherpa Lead Gen Summit 2014 – San Francisco, November 3-6.
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