Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

SEPTEMBER 21, 2010

– Posted using Chat Catcher [link] livepath (Leigh Duncan-Durst) Twitter Comment @jaybaer I’m quoting you in my class Saturday – archery vs. Ping Pong analogy! RT @DeepDishCreates @jaybaer: Develop a social media strategy in 7 steps. Develop a Social Media Strategy in 7 Steps [.] All rights reserved.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 9, 2010

[link] [link] Chantal Jura RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) [link] angereese This is super relevant to a project I'm working on now for a class, which converts to a real project at work. You've just set the tone for Social Media 2.0,

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MARCH 16, 2010

I wish I could say the same for Google). " [link] [link] dee hannemann RT @jaybaer: Thoughtful post on twitter as a media~i.e. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] ( [link] ) [link] News, Status & T RT @jaybaer 7 Reasons Not to Put All Your Eggs in the Twitter Basket.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124