Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
Up to 20% of the current martech landscape could churn before 2024. But it’s only the churn rate of existing martech vendors that I have a dark prediction about. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. My best guess?
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