Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay!

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Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

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Convince & Convert

APRIL 28, 2010

But, it's not a 1:1 correlation in my mind. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Convince & Convert

JULY 14, 2010

I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! timotis [link] Dana VanDen Heuvel Social Media is the Servant of Strategy, Not the Master [link] [link] Janiré Hopkins Preach!

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Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Our lists were similar. Our lists were similar.

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Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Joseph Manna Fantastic post, Jay. All rights reserved.

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Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. It was lots of fun and they got a lot of buzz. All rights reserved.

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