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Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Both our domestic and our international markets fell apart.

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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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Grow Your Wiki

Buzz Marketing for Technology

change management. information management. information security. knowledge management. managing wiki growth. Jun 26, 2008 0. Jun 25, 2008 0. Organise, streamline, inform, involve; 2. Jun 25, 2008 0. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry.

Wiki 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Business Advice |. Business Bloggers |. Business Directory |. Business Credit. Business Travel. Women in Business. Management. Marketing & Advertising. Starting a Business. > Business Planning. Home-Based Business. Human Resources & Employment. Management.