Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands and when they gave examples, it was clear they were thinking about big B2C brands. They don't just broadcast.
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