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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. There are lots of opinions of the value of this calculation on both sides of the argument. Focus Group (5). Is social media creating a generation of cowards?

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

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